StartupBUSINESS.COM

Website:  http://www.blank-label.com 

Headquarters:  Massachusetts         

Founded:  2009  

Funding:  Self Funded (owners/founders)                  

Sector:  Consumer Goods / Retail   

What they Say:  Blank Label is a provider of co-created men's dress shirts and we have a dress shirt design application that empowers consumers to design their own dress shirts online. We’re pushing the concept of co-creation – making consumers their own designers and bridging the gap between consumer and manufacturer. Our differentiation is in us having the hottest design-it-yourself dress shirt app, full-refund on individually made product and our affordable prices with shirts starting at $45.

Uptake:  Featured in the New York Times, Consumerist, BusinessWeek, Mashable, ReadWriteWeb, FastCompany, Forbes, ABCNews, FoxNews, Examiner, TheNextWeb and more. Compete shows their traffic increasing from 10,000 unique visitors per month to more than 50,000 visitors, with 39 other sites linking to blank-label.com.

Our Take:  "I'm too sexy for my shirt."
This is a market that is not particularly price-sensitive. Men want a unique style the same as women do. You are what you wear. No one wants to look like everyone else. The ability to have one’s own label is pretty appealing. The trend in personalization and customization is as important in the off-line world as it is in the online world. Expect to see this company grow by adding additional lines.